Nokia to ramp up touch-screen phones in India

Nokia plans to significantly ramp up its portfolio of touch-screen phones in India. The world’s largest cellphone maker intends to roll out at least 4-to-5 new touchscreen phones in the mid-to-high end segment in 2009. Nokia feels touch phones will also be key to drive revenue out of its services venture in India and thereby plans to launch touch-based applications. The company’s forthcoming touch devices will be positioned in the enterprise, music and multimedia segment. While Nokia will primarily use the Symbian smartphone operating system S60 for its touch phones, it will launch few devices on the S40 platform as well. It is also evaluating possibilities to launch touch phones at the sub-Rs 10K price point in India. Talking to ET, Nokia India director (marketing) Vineet Taneja said Nokia wants to cash in on the popularity of touch phones in India. Incidentally, the average selling price of touch phones are much more than the industry-average. "Studies have indicated that touch phones will account for nearly 40% of the Indian market by 2012. This represents a huge opportunity and we too will evolve our portfolio accordingly. We were waiting for the touch technology to mature before going full steam. Now is the right moment," he said.